Even though I consider myself a reportage photographer whose specialty is non-fictional, non-staged and non-retouched photography, I also make images for advertising campaigns. I have directed many photo shoots as an art director, so I know very well how to produce advertising images. However, clients can best benefit from my experience in advertising and photojournalism by hiring me to photograph campaigns with real people and an authentic look and feel, or by hiring me for reports or editorials. Here are a few examples of my work for WOZ, ZVV, SWISS RE and more.