About my work

I am often asked what my heart really beats for, whether it is more for photography or advertising.
The answer is easy for me: my heart beats for compelling storytelling and eye catching visuals, both in advertising as well as in photography.


My work as an art director in advertising and as a photographer are sometimes of a very contrasting nature: while advertising generally tells fictional stories, authenticity is a must in my work as a reportage photographer.

During more than 25 years as an art director I wrote concepts for print advertising and TV spots and realized them together with photographers and film productions. In the meantime, I not only take photographs myself, but also shoot moving images and produce multimedia content and interactive stories for websites and social media channels.

Therefore I have chosen a term that sums up my many years of expertise as a concept developer, art director, graphic designer, photographer and photo reporter: visual storytelling.